Selma Finance Review: Pros, Cons & How it Compares

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Right then. Selma Finance, with it’s bold pastel rich branding, was founded in 2016 and claims to go beyond your standard roboadvisor platform by offering a more personal experience through ‘investing done right’ in order to ‘match your life’.

Sounds interesting, right? And potentially for Selma, a great way to standout from the competition and offer a more tailored and simplier investing experience.

First impressions — I’m curious. But will it result in a basket of expensive & trendy ETFs cloaked under some marketing spin, or something a little different?

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