Selma Finance Review: Pros, Cons & How it Compares

This review was orginally posted on InvestingHero.ch

Right then. Selma Finance, with it’s bold pastel rich branding, was founded in 2016 and claims to go beyond your standard roboadvisor platform by offering a more personal experience through ‘investing done right’ in order to ‘match your life’.

Sounds interesting, right? And potentially for Selma, a great way to standout from the competition and offer a more tailored and simplier investing experience.

First impressions — I’m curious. But will it result in a basket of expensive & trendy ETFs cloaked under some marketing spin, or something a little different?

Continue reading this review at InvestingHero.ch